Saturday, 21 April 2012

London Calling!! Soapbox PR Press Day...

Good evening ladies!!
I've been on the loose in London this week. I was so excited to get down there again as i haven't been since the end of January and i feel so out of the loop where i live it's unreal!! I was invited by the lovely Kate from Soapbox PR to attend their press day at the GORGEOUS Haymarket Hotel and learn a bit more about some new products from their most popular brands. I also got chance to meet up with the gorgeous Sharmin on my travels and we went to the event together. 


Such a beautiful setting!! The venue itself was gorgeous enough! Even before we got to seeing the products....




A brand which was completely new to me is Amie (meaning 'Friend' in French)..
Created by a lady called Fiona, with her daughter in mind, Amie is a skincare range which is made from natural ingredients and is designed to accommodate the changes in our skin which we all experience during our lifetime but at an affordable price. The range is perfect for young skin as well as providing gentle protection and TLC for older skin. As you will see above, Fiona's efforts have been rewarded with numerous nominations and Skincare awards and her products are now stocked in Waitrose, Tesco and John Lewis as well as online. 
The two new products Fiona wanted to show off on the day were the Radiant Dawn Exfoliating Daily Wash (which has the loveliest apple scent) and Skin Shield (which has recently been reformulated to incorporate SPF). 



Twisted Sista (by Urban Therapy) originated in London and was intended for Afro-Caribbean locks. However, the brand has now expanded and caters for all types of hair, whether you want the perfect curl or super straight frizz-free hair. In fact, their De-Frizz Shampoo and Conditioner won an award at this year's Hair Awards for Best Shampoo and Conditioner Under £5. 
Again, these products are extremely well formulated and are free from Sulphates and Parabens. Ingredients such as Argan Oil, Green Tea and Lychee mean that your hair is well cared for and controlled without breaking the bank. New products on show on the day included Leave-In Conditioners, Hot Curl Perfector and a Heat Protection Spray. All of these new products will soon be found in a Tesco store near you and they are all UNDER £5!! 



Bronze Ambition is a brand that i have reviewed before on this blog (read my thoughts on their Glo'N'Go Instant Matte Tan HERE). They were there to show off new products including a self tanning mousse and their new Deep'N'Dark range which comprises of a self tanning cream and an Instant tan. This promises a deeper, more intense colour which would be perfect for darker skintones or those of us who just like our tans DARK! 
I'm not going to bang on about it too much in this post because i used the tan for the first time last night and am rather impressed so you'll have to stay tuned for my review later in the week. Bronze Ambition are available from Poundland stores and are soon to be picked up by Tesco. To view the full range of products check out their Website


 You'll probably not be surprised that i was the most excited about this next brand. I make no secret of the fact that i am BONKERS for Diva Professional Styling tools and was a little overexcited about meeting the amazing Joseph Koniak (he's styling Bond girls for the new Daniel Craig flick don't ya know) and hearing what he had to say about some recent additions to the Diva range. 

Sharmin and I were both pretty blown away and fell in love with almost everything he showed us. I really was like a kid in a candy store! The most notable, for me, were the new Jumbo Hot Wand (i assure you, you will NOT find bigger from anywhere else, and that's a fact), the new Big Waves waving iron which has Argan Oil infused plates (another Diva exclusive) and the Feel The Heat Elite Styler which is also infused with Argan Oil. I'm told it works very similar to a Teflon coating on a frying pan and creates the most perfect, shiny finish whether you want a sleek finish or a glossy curl. Basically I NEED THIS IN MY LIFE!! 


I passed this to Sharmin in order to demonstrate the Mini-ness of the Diva Mini Styler, but she just decided to hide behind it.... Can't say i had her down as the camera shy type lol. 


We were extremely well looked after from the moment we got there and everyone was so friendly. Was lovely to finally meet Kate from Soapbox, after speaking via email for so long, and i have to say she did a fantastic job. I feel very lucky to have been invited. So thank you to Kate for a fun afternoon and all the lovely products i came home with! There are going to be reviews GALORE to come out of this little lot!! 

I really was so gutted to be leaving London again after the event and it's looking like my plans to relocate are going to be brought forward. I'd better get my thinking cap on and apply for some jobs as well as hunting for somewhere semi-affordable to live! Lots to do! Fingers and toes firmly crossed i can make it work. 

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2 comments

  1. I love the sound of the Feel the Heat styler - who doesn't want teflon hair? Hehe.

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  2. All the brands look amazing, I'll be looking out for all of them to learn more and try some bits. Can't wait for your reviews. Sounds like you had a great time :) xxx

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