NEW Stay Flawless 15hr Primer by BeneFit

Good evening beauty seekers!

Exciting new products to tell you about tonight!! We all know that BeneFit are a heavyweight name when it comes to primers and flawless base products. Well, they've got a new product on the block to be released on 29th June in the form of Stay Flawless PRO-Long primer stick with a 'Makeup Magnet' to seal your foundation in place for up to 15hrs! We all know the one where you put your makeup on at the beginning of the day but, by the time you've arrived at work it's already starting to look lacklustre.... Well, BeneFit claim to have that problem NAILED!

I went along to The Ice Bar last night with a few other lovely blogging friends to hear Lisa Potter-Dixon and her flawless team talk about their exciting new release and to learn more about how to make your makeup stay all day. As well as having a BLAST drinking Pina Coladas out of a block of ICE and playing with loads of upcoming releases from the brand, I was given the primer to take away and road test for myself as well as their amazing Oxygen WOW foundation (I was colour matched and given the shade 'Champagne' for anyone curious) and a lovely, soft foundation brush to create a perfect base that won't budge.

A Few Facts About Stay Flawless...
94% of testers said it made their foundation last longer
97% found it improved their complexion
94% felt that it improved the coverage of their foundation
and 97% said it enhanced the performance of their foundation
Those are some pretty Flawless statistics!!

You apply the primer directly from the stick in circular motions to activate the Makeup Magnet and then apply your favourite foundation directly over the top of the product. Lisa said that you should be able to 'feel' it working, which intrigued me! Judging by the performance of the other BeneFit primers I have tried (PoreFessional and That Gal were both a hit with me, for different reasons) I have really high hoped for this product. When I quizzed the lovely Joanne, she said that this product is not intended to replace any of their existing primers. Porefessional is specifically targeted as a mattifier and pore minimiser while That Gal is for those who want a brighter, more radiant finish. Stay Flawless has been developed for longevity.

I'm really looking forward to road testing this and will have a review up on this blog for you before the week is out. I'm going to try it with a few of my favourite foundations as well as Oxygen WOW (which I have been desperate to try out for ages) and have a proper play. If it can survive a shift behind the bar at the pub I will be a seriously happy bunny!!

Stay Flawless will be released on the 29th June 2013 and will be available from BeneFit Boutiques, Counters and Concessions nationwide as well as online at benefitcosmetics.co.uk

Do you rate BeneFit Primers?? What are your secrets to a long lasting base?? What Primers can't you live without??